0 of 8
steps complete — check off as you go
Start with step 1 — takes 5 minutes
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the checklist
Eight steps. One afternoon.
Check each one off as you complete it. The order matters — do them top to bottom.
Your client acquisition setup
Step 1
Claim your Google Business Profile
Go to business.google.com. Claim your listing or create a new one. Google will verify by phone or postcard. This is the single most important thing you can do — it's how people find you when they search for your specialty nearby.
start here
5 min
Step 2
Complete every field on your listing
Business name, address, phone, hours, category, and a 300-word description. Include your city and neighbourhood naturally in the description. Incomplete profiles rank lower in local search.
high impact
20 min
Step 3
Add 5 photos to your Google listing
Your treatment room, your space, yourself (optional). Listings with photos get 42% more enquiries. Natural light, phone camera is fine. No stock photos.
high impact
15 min
Step 4
Set up your directory listing
Zocdoc for acupuncture — it handles insurance verification and puts you in front of people actively searching right now. Free to list, takes 30 minutes.
high impact
30 min
Step 5
Publish your intro offer
Post your first-session offer on your Google listing and directory. Use the offer builder on the right — it takes 2 minutes and gives you copy ready to paste. The wording matters more than the price.
high impact
10 min
Step 6
Ask 3 people for a Google review
Send the direct review link from your GBP dashboard to 3 people — friends, family, anyone who's experienced your work. Even 3 reviews put you ahead of most local competitors who have zero.
quick win
10 min
Step 7
Send the personal network message
Message 20 people you know personally. This is the highest-converting channel and the one most practitioners skip because it feels uncomfortable. It shouldn't. Script is on the right — takes 30 minutes to send to 20 people.
highest conv.
30 min
Step 8
Send your first partner outreach message
One adjacent business nearby — chiropractor, yoga studio, or PT clinic. One personal email this week. One good partnership can send 2–4 new clients a month consistently. Script on the right.
long term
15 min
Intro offer builder
for step 5
Your offer — ready to copy
First acupuncture session — 60 minutes
See what acupuncture can do for your pain relief. One session, no commitment — just a chance to find out if it's right for you.
$65
usually $90
save $25
For step 7 — personal network
Message to people you know
"Hey [name] — I'm building my acupuncture practice and have a few intro slots open this month at $65 (usually $90). If you or anyone you know has been curious about acupuncture for pain or stress, I'd love to help. No pressure — just thought of you."
Send to 20 people via text or DM. Personalise just the first word. Takes 30 minutes and is the single highest-converting thing you'll do.
For step 8 — partner outreach
Message to a chiropractor
"Hi Dr. [name] — I'm a licensed acupuncturist who recently opened a practice nearby. I work with patients on chronic pain and stress, and I often refer clients to chiropractors when structural issues are involved. I'd love to build a mutual referral relationship — happy to offer your patients a discounted intro session. Would you have 10 minutes for a quick call?"
Email or walk in. Most chiropractors are open to this — they see patients who aren't fully resolving with adjustments alone.