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About FlexPractice

Built for the practitioner
who works for themselves.

FlexPractice connects independent wellness practitioners with new clients in the South Bay. No clinics. No studios. Just practitioners who built something real and want to keep growing it.

J
Justin Van Dyke
Founder, FlexPractice
Personal trainer & wellness coach
Los Angeles, CA since 2011
Personal Training 10+ yrs coaching LA-based
hello@flexpractice.co →
Why it exists

Why it exists

Independent wellness practitioners are some of the most skilled people in their field. The problem has never been the quality of their work — it's everything around it. Finding new clients, filling open slots, standing out on Google when the big platforms take 30% and treat you like inventory.

Justin Van Dyke spent over a decade as a personal trainer in Los Angeles. He built FlexPractice because he lived every one of those problems. The tools that existed were built for clinics and studios — not for the practitioner who works for themselves.

FlexPractice is the infrastructure independent practitioners deserve. Get found, get booked, build a referral network with practitioners you actually trust. Starting in the South Bay and expanding across Los Angeles.

"Independent practitioners deserve the same infrastructure as the big clinics — without giving up what makes them independent."

— Justin Van Dyke, Founder

What we believe

Independent practitioners
deserve better infrastructure.

🌿
Practitioners first
Every feature is built with the practitioner in mind. When practitioners thrive, clients get better care.
🤝
Independence over dependency
Your clients are yours. FlexPractice makes the introduction — the relationship belongs to you.
📍
Local over everything
We're not trying to be everywhere. We're building the best independent wellness platform in the South Bay first, and getting it right before expanding.

Want to be part
of what we're building?

We're looking for independent wellness practitioners in Los Angeles who want to be among the first on the platform. Founding practitioners get priority placement and free access during launch.

Join as a practitioner → Find a practitioner →